Creator Economy: The Basics of an Influencer Marketing Campaign with Nat Cortázar

Welcome to "Creator Economy: The Basics of an Influencer Marketing Campaign," presented by Nat Cortázar and The Good Egg. Influencer Marketing is a hot topic in the ever-growing Creator Economy, with companies investing substantial budgets into this trend that shows no signs of slowing down.

Whether you're a marketer, student, creator, or simply curious about influencer marketing, you're in the right place! This introductory-level course provides a concept-focused approach to organizing end-to-end campaigns, guiding you through the essentials of kickstarting your influencer marketing planning.

Structure:

1. Introduction to Influencer Marketing:

- Understand the evolution of Influencer Marketing into the 'Creator Economy.'

- Get an overview of how influencer marketing works and its effectiveness as a marketing strategy.

2. Setting Campaign Goals:

- Identify the goals and objectives of your influencer marketing campaign.

- Learn how to align influencer selection and content with your campaign goals.

3. Finding the Right Influencers:

- Discover best practices for evaluating influencer profiles, content, and engagement metrics.

- Get tips on finding talent organically and through platforms.

4. Developing Effective Campaign Content:

- Understand the importance of well-curated briefing documents for creators.

- Learn platform-specific best practices, including tips, formats, and CTAs.

5. Measuring Campaign Success:

- Evaluate the effectiveness of influencer marketing campaigns using key metrics.

- Explore alternative ways to measure success beyond data.

6. Legal and Ethical Considerations for Influencer Marketing:

- Ensure ethical and responsible influencer marketing practices.

- Get an overview of legal considerations to be aware of as a marketer.